Pressure test 15 · strategic
Landowner acceptance complexity
At the kitchen-table conversation, a landowner is presented with the structure — wrapper LLC, multi-sig treasury, DAO governance, Earth Credits issued separately — and responds with skepticism or walks away from the deal.
Scenario
At the kitchen-table conversation, a landowner is presented with the structure — wrapper LLC, multi-sig treasury, DAO governance, Earth Credits issued separately — and responds with skepticism or walks away from the deal.
Cost / impact
A pilot deal is lost. If the pattern repeats across multiple prospects, the first-cohort pipeline fails to launch.
Prevention
Landowner-facing explanation is the plain-English five-sentence version from 01-nrd-lite/01-bottom-line.md. The architectural complexity exists behind the landowner's experience, not in front of it.
Mitigation
Accept that some landowners will not be a fit. The pitch is designed for conservation-motivated landowners willing to accept novelty, not for all landowners. Refine the plain-English explanation after each lost deal.
Residual risk
Moderate and accepted. Some landowners will be lost to complexity or skepticism. This is a deliberate architectural choice — Earth Credits are not for every landowner. The acceptance rate improves as the methodology accumulates track record.